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PI Brief Update

Press Advertising and Your Personal Injury Practice - Mike Massen, Gartons Solicitors

20/04/12. Press advertising, if used effectively, can be a vital part of your businesses overall marketing strategy. However most print advertising does not work, the adverts are badly written, have no point of interest and have no call to action.

The following article sets out the key points to make press advertising work for you and your practice.

 

First Rule of Press Advertising - get it as cheap as possible.

Due to the recession leading to a reduction in advertising budgets across most sectors, the cost to you for print advertising is at an all time low and you can use this to your advantage.

If a paper goes to press at 3pm...

Image ©iStockphoto.com/Photoevent

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All information on this site was believed to be correct by the relevant authors at the time of writing. All content is for information purposes only and is not intended as legal advice. No liability is accepted by either the publisher or the author(s) for any errors or omissions (whether negligent or not) that it may contain. 

The opinions expressed in the articles are the authors' own, not those of Law Brief Publishing Ltd, and are not necessarily commensurate with general legal or medico-legal expert consensus of opinion and/or literature. Any medical content is not exhaustive but at a level for the non-medical reader to understand. 

Professional advice should always be obtained before applying any information to particular circumstances.

Excerpts from judgments and statutes are Crown copyright. Any Crown Copyright material is reproduced with the permission of the Controller of OPSI and the Queen’s Printer for Scotland under the Open Government Licence.