News Category 2
Annual audit of top 200 UK law firm websites show most aren't compliant with new Google updates - Sam Borrett, Legmark

30/06/21. Legal digital marketing agency founder, Sam Borrett, examines the data from the third annual legal sector review of law firm’s website performance and draws out some interesting conclusions from concurrent findings.
There’s no doubt that the Covid-19 pandemic accelerated the demand for legal sector websites to deliver faster and smoother visitor experiences. However, according to the latest benchmark website performance report not all the UK’s big players have managed to rise to the occasion.
For the third year running, the report compiled by Legmark, reveals a mixed bag of website performance among the top 200 UK law firms. Most pressing, is that the data shows just how many firms are still not compliant with Google’s new update rolling out this year, and could find their websites penalised as a result.
Just 43% of the top 200 law firms recorded a positive adjustment in last year's performance rank. With each improved firm moving up the 2021 Legmark Index Rank an average of 30 places. The data also shows a 50/50 split in performance of the top 25 firms as ranked by revenue, with 48% of the firms recording a rank improvement in 2021 compared to 2020 and 52% recording a negative adjustment, with a slip in the rankings on average of 26 places.
The general trend from this year’s report appears to be that often just one or two particular facets of SEO can let down a site’s performance. Some firms fall short on link-building, many have low quality content, while others are plagued by user experience issues.
This year we’ve seen that almost all the top ten largest law firms have improved their performance from last year’s data but many firms have not yet prepared their sites for Google’s major algorithm update that could penalise slow websites.
With user experience a particular issue this year, due to the aforementioned Google’s Page Experience update being released this summer, some firms have already taken the opportunity to get ahead. Any significant updates by law firms have been reflected in the ‘Core Web Vitals’ scores and these have been published for all the top 200 firms as an addition in this year’s Legmark Website Performance Analysis report.
The podium places this year go to Irwin Mitchell for best overall performance, and Gunnercooke is this year’s star player for the biggest single improvement in its ranking.
The top five places on the Revenue Adjusted Legmark Index are dominated by smaller firms with Stephensons, Lindsays, Nelsons and Wright Hassall all featuring. Irwin Mitchell is the only large firm to feature in the top five.
The UK’s largest full-service law firm does have the best overall scores this year. With the Irwin Mitchell website performing well in all categories, jumping 27 places to 3rd place, demonstrates the firm's understanding of how critical it is to continue to invest in a strong online presence.
This year’s biggest improvement was delivered by Gunnercooke. The challenger law firm has been able to take advantage of the opportunity presented by the Covid-19 pandemic to deliver successful site improvements and now has an effective and efficient law firm website. Ranking the law firm in 22nd place.
These adjustments have earned the law firm a 165 place uplift from last year’s rank of 187th in the Adjusted Revenue Legmark Index. The site also secured the number one position this year for mobile page speed, with a score of 97. While Google’s new Core Web Vitals is not judging mobile page speed alone, Gunnercooke also tops the charts here showing a strong correlation between the two scores.
The annual report provides all the insight into the competition and seeks to educate law firms on what a great user experience looks like in the sector to help firm’s get the best value out of their SEO. Readers can learn who and why those firms are excelling online, how their site is performing and what measures are required to achieve the top status for their law firm.
Value per keyword is particularly pertinent in the personal injury sector. Specifically, website traffic value and value per keyword are two crucial metrics for personal injury firms, as the term “personal injury” is such a valuable keyword based on PPC data. Your firm may rank highly for the keywords “personal injury firm Manchester” but what is the value to your firm?
This year’s report revealed that “personal injury solicitor” is fifteen times more expensive in pay-per-click ads than “contract lawyer”. As a result, PI firms are not only competing for cut-throat ad space but they’re also competing to get to the top of the organic rankings. Using the traffic value calculation, we’d expect those firms such as DLA Piper to take the top spot for traffic value, given the number of visits they will likely receive each month. But the report instead showed that smaller firms can compete with the giants - in particular, those serving one niche, such as personal injury.
In fact, DLA Piper who ranks in first place for revenue, has fallen to 18th place at £32,200 in traffic value, from third last year, which suggests the competition has upped its game in terms of link building and enhanced visibility online.
Whereas, Irwin Mitchell and Slater Gordon take the top two places for organic keywords, with £531,400 and £342,800 respectively, just as they did last year - but they are by no means the biggest in terms of revenue.
If there’s one thing this report has served to highlight, then, it’s that there’s no silver bullet when it comes to a solid SEO strategy. Google may have thrown user experience into the mix with its new Core Web Vitals, but it’s just one slice of a very big pie.
With over 200 factors affecting your website rankings, SEO is a fluid and complex combination of technical accuracy, great user experience, strong trust and authority signals, and most importantly - the best content.
The bottom line being that in a highly competitive industry, if you aren’t improving your website performance more quickly than your competition, you run the risk of losing out on very profitable work that ends up in someone else’s pocket.
This year’s Legmark Legal Sector Website Performance report is available to download from https://legmark.com/top-200-law-firm-websites/. Personalised charts are available to all law firms from Legmark and not exclusively limited to those in the top 200. Contact Legmark today on This email address is being protected from spambots. You need JavaScript enabled to view it. or 0161 818 8448 to see how your firm measures up.
Sam Borrett is a multi-award-winning marketing expert and the director of Legmark – a specialist law firm marketing agency – working with the legal sector to improve digital and online performance.
He transformed Bott and Co Solicitors into one of the largest consumer law firms in the UK, based on individual clients (over 100,000 per year), and managed the marketing of the firm between 2014-2018 when they had the 5th highest revenue growth of all UK law firms.
Image ©iStockphoto.com/whitemay
The new whiplash reforms: A 7-point whip-around of key changes - Paul Erdunast, Temple Garden Chambers

18/06/21. The whiplash reforms came into force on 31 May 2021. They apply to all accidents that occurred on or after this date. They institute a wide-ranging sweep of changes that have the cumulative effect of making whiplash claims much less valuable, both in terms of damages and in relation to costs. It really is a sea-change. Providing a full assessment of the new system would take up far more words than I have (see: the 102-page RTA Small Claims Protocol). What I will do instead is give the reader seven key points to take away from the whiplash reforms and the new portal system it creates.
Key features of the whiplash reforms
1. Lower tariffs for PSLA
There are now statutory tariffs set by the Whiplash Regulations 2021 for all whiplash claims of less than 24 months. These are much less generous than the equivalent categories in the Judicial College Guidelines.
For example, a 9-12 month whiplash injury will allow recovery of £1,320 (or £1,390 if there is a minor psychological issue as well). Under the Judicial College Guidelines a Claimant could expect at least £3,000 and hope for up to £4,080. The same observation goes to injuries that last for a shorter or longer time: those lasting no more than three months are valued at £240 (£260 if there is a minor psychological issue), whereas the Judicial College Guidelines allow up to £2,300 for such cases; and injuries lasting 18-24 months are compensated by £4,215 (£4,345 with a minor psychological issue), whereas a Claimant could expect somewhere between £5,000 and £7,410 under the Judicial College Guidelines.
There will be test cases in the near future on how courts should assess ‘mixed’ claims where there are multiple injuries, only one of which is whiplash.
2. A new ‘RTA Small Claims Protocol’ with a higher limit for PSLA
The new RTA Small Claims Protocol applies to all RTAs which occurred on or after 31 May 2021 and where the claim for damages for injury is valued up to £5,000. This neatly covers all whiplash claims up to two years in length that fall under the Whiplash Regulations.
There is, in addition, a new...
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Case Report: M (Children: Applications by Email) [2021] EWCA Civ 806 - Harry Peto, Temple Garden Chambers

16/06/21. While a family case, this case highlighted the importance of the rules of procedure in instances of cases that are litigated by correspondence.
If a party applies to the Court by email, the fact that the application was made in this way and the fact that the application was decided without a hearing do not mean that the Court should not scrutinise the application with reference to procedural rules. The importance was stressed of the Court being mindful that rules and orders are to be complied with and that procedural fairness is upheld in the same way as it would be had the parties appeared in person.
While reference was made to the Family Procedure Rules (specifically r.184), the equivalent in the Civil Procedure Rules is r.23.3, which states that an application notice must be filed, and that an application may only be made without filing an application notice if this is permitted by a rule or practice direction, or the court dispenses with the requirement for an application notice.
R.18.9 of the Family Procedure Rules is mirrored by r.23.8 of the Civil Procedure Rules, each providing that an application may be dealt with without a hearing if the parties agree or if the court does not consider that a hearing would be appropriate.
The Court held that the fact that it has given a general permission for applications to be made by email does not prevent the Court from requiring an application notice to be filed in a specific instance. Similarly, the Court must discriminate between applications that require hearings and those that do not.
The central point is that the same standards of procedural fairness must apply regardless of whether the general requirement for an application notice was dispensed with and regardless of whether a hearing is deemed appropriate by the Court.
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R (on the application of Wandsworth Borough Council) v Her Majesty’s Senior Coroner for Inner West London - Jim Hester, Parklane Plowden Chambers

10/06/21. This Judicial Review case was brought by the claimant council following an inquest. The Inquest had concluded that one of the council’s tenants had died as a result of malignant mesothelioma which had been caused by exposure to asbestos in one of the council’s properties.
(The Queen on the application of Wandsworth Borough Council v Her Majesty’s Senior Coroner for Inner West London [2021] EWHC 801 (Admin) per Lord Justice Popplewell Mr Justice Cavanagh and His Honour Judge Teague QC , Chief Coroner of England and Wales)
The facts
The facts in the case were largely agreed.
The tenant was 51 years old when she died in 2018. She had been a tenant of the local authority between 1989 and 2018.
It was agreed that there was asbestos present in the property following a survey undertaken in 1984.
In 2003, the council had instructed contractors to remove some asbestos boards. At the same time some of existing radiators were replaced with a central heating system. The tenant vacated the flat while the asbestos was being removed.
It was said that during that asbestos-removal operation a piece of equipment resembling a vacuum cleaner malfunctioned. The machine ‘exploded’ staining and damaging some of the tenant’s possessions. Items were covered in what looked like talcum powder.
On return to her property, the tenant had made some efforts to clean items contaminated with the powder/ dust. The contractors eventually paid for the carpets and sofa covers to be professionally cleaned.
A few days later, a few old radiators were removed and a new central heating system was installed. Though some boards were removed in the process, it was not known whether these contained asbestos or not.
Expert Evidence
There was no doubt that the claimant had contracted malignant mesothelioma. On the pathologist’s evidence, there was an extremely strong association between asbestos dust exposure and malignant mesothelioma.
It was explained that there is usually a long delay between exposure and development of the disease. The pathologist said that it was ‘reasonable to assume’ that exposure to asbestos whilst the tenant was living at the property had led to and caused the mesothelioma.
The pathologist continued to tell coroner that the dust explosion from the vacuum cleaner, which was thought to contain a ‘polimeric coating’, would not have caused or contributed in any way to the death.
However, it was said by the pathologist that he was satisfied on the balance of probabilities that living in accommodation where asbestos exposure had occurred had led to and caused the condition. The Administrative Court noted that this went beyond the pathologist’s area of medical expertise.
Evidence and legal causation
For the purposes of a coroner’s court, it was found that for causation of death to be established, it must be said that the conduct had either caused the death, or more than minimally, negligibly, or trivially contributed to it. It was noted that this is a different test to the material contribution test in the civil courts.
The court concluded that it could not safely be assumed that malignant mesothelioma was invariably caused by exposure to asbestos. Although there is an extremely strong link, the link is not absolute on the evidence provided to the court. Accordingly, it was incapable of establishing a causal link by itself.
It was said that a causal link could not properly be inferred without some evidence specific to the index case.
Although it was noted that the property contained asbestos, there was no evidence that asbestos was freely circulating. It was said that living in close proximity to products or materials that happened to contain asbestos does not necessarily entail exposure to the fibres.
The only event that could have caused exposure appeared to the be the removal of asbestos in 2003. It was noted at the time the tenant was away from the property. Further, that there was no evidence that the dust which was produced in the vacuum cleaner ‘explosion’ contained asbestos fibres. Indeed, the evidence from the pathologist was that it would not have caused or contributed to the death in any way.
Finding
Ultimately, the court found that whilst the diagnosis was consistent with exposure to asbestos from around the time of 2003, or the period of tenancy in general, the facts taken together could establish no more than a possibility that the mesothelioma was a result of asbestos exposure at the property.
There was not sufficient evidence to find that on the balance of probabilities any such exposure had in fact taken place.
The only evidence to the contrary was from the pathologist. He stated ‘it was reasonable to assume’ that the exposure led to the mesothelioma was from the property. However, it was not a matter within his sphere of expertise. It was not an opinion he should have been allowed to express. Ultimately the decision was quashed. It was simply stated that the tenant was diagnosed with malignant mesothelioma which caused her death.
Thoughts
The area of asbestos exposure, and consideration of historical evidence, has provided other cases of interest recently: Smith v Secretary of State for Transport and Bannister.
As set out in this Judgment, there is a different test in the coroner’s court than in the civil courts.
However, the Judgment centred upon the factual findings. Simply because the tenant lived at a property where asbestos was known to be present and she was subsequently diagnosed with malignant mesothelioma, was not sufficient to state that the mesothelioma had been caused by asbestos exposure at the property. The court pointed out that given the commonplace nature of the material during the potential latency period of the illness and the tenant’s age, other sources of asbestos exposure may have been the cause, even if such exposure was unknown.
Of course, what this case does show is that there needs to be a factual basis for exposure. Simply being in a building or other environment where our asbestos might have been present, but where there is no evidence that it was ever disturbed so as to provide exposure, is not enough.
This article was originally published at https://jimhester.me
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Procedure: First instance County Court decision suggests that low value product liability claims fall within the EL/PL protocol - Paul Erdunast, Temple Garden Chambers

14/05/21. X (a Minor) -v- MPL Home & Senza Group Ltd, 17 March 2021, as reported on Civil Litigation Brief – The RTA and EL/PL protocols provide fixed costs regimes as well as specific procedures that apply to claims within their ambit (the main feature of such claims being that they are valued at no more than £25,000). The Claimant in this case argued that product liability claims fall outside the EL/PL Protocol. DJ Vernon sitting at Cardiff disagreed.
Facts
The essential facts of this case were that the young Claimant sought compensation for injuries sustained when a defective hairdryer set off a spark that burned her wrist. Settlement was approved, but there was a question as to costs: did the case fall within the public liability protocol such that the costs were fixed?
The Claimant’s arguments that product liability claims fall outside the EL/PL protocol
The definition of ‘public liability claim’ is found at 1.1(18) of the EL/PL protocol:
“(18) ‘public liability claim’-
(a) means a claim for damages for personal injuries arising out of a breach of a statutory or common law duty of care made against—
(i) a person other than the claimant’s employer; or
(ii) the claimant’s employer in respect of matters arising other than in the course the claimant’s employment; but
(b) does not include a claim for damages arising from a disease that the claimant is alleged to have contracted as a consequence of breach of statutory or common law duties of care, other than a physical or psychological injury caused by an accident or other single event;”
The Claimant made four arguments to demonstrate the product liability claims in general, and therefore this specific claim, fall outside the EL/PL protocol...
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